Setup, not monthly management
The packages cover the initial setup of the campaigns: account, conversion tracking, ads, keywords and audiences. After setup the campaigns are yours; the higher tiers include reports and optimization for the first months, as stated in the list.
The budget you spend on Google and Meta stays yours, on your own advertising account: it is separate from the package price.
The three advertising packages
Setup of a first Google Ads campaign, ready to launch and correctly tracked from day one.
- Google Ads account setup
- Conversion tracking configuration
- 1 search campaign with up to 20 keywords
- Writing of 3 optimised text ads
- Initial budget and bid setup
- Google Analytics connection
- Guide to using the dashboard for monitoring
A wider advertising presence, across more channels, with remarketing so you don't lose people who already visited the site.
- Everything included in the Base package
- Up to 3 Google Ads campaigns (search, display, shopping where relevant)
- Remarketing campaign setup
- Audience segmentation by interest and behaviour
- Writing of 8 ad variants for A/B testing
- Landing page review with optimisation suggestions
- Monthly report for the first 2 months
A complete multi-platform advertising setup, with advanced conversion tracking and ongoing optimisation in the first months.
- Everything included in the Plus package
- Expansion to Meta Ads (Facebook/Instagram) alongside Google
- Up to 6 active campaigns across both platforms
- Advanced conversion tracking (Enhanced Conversions, Meta Conversion API)
- Creation of custom and look-alike audiences
- Structured A/B testing on creatives and audiences
- Weekly optimisation for the first 3 months
- Detailed monthly report with return-on-investment analysis
What we set up
- Google Ads account and connection to Google Analytics.
- Conversion tracking (in Pro also advanced conversions and Meta Conversion API).
- Optimized campaigns and ads: search, display, shopping where relevant and remarketing from the Plus tier.
- Meta Ads (Facebook and Instagram) in the Pro tier, with custom and look-alike audiences.
- A/B testing of ads and, in Pro, weekly optimization for the first 3 months.
Why tracking comes first
Without tracking you cannot tell which ads bring inquiries or sales. That is why we set up conversions from day one: if you also have a website, the fixed-price SEO service can help you get visits without paying for every click.
Google Ads or Meta Ads: which to choose
Google Ads catches people who are already searching for something: in search campaigns the intent is high, because the person has just typed what they want. Meta Ads (Facebook and Instagram) reaches people based on interests and behaviour: it suits making something known that people are not yet searching for.
In our packages you start with Google, which catches enquiries that are already ripe; Meta Ads is added in the Pro tier, together with custom and look-alike audiences.
What you need to get started
- A clear goal: contact requests, sales, calls, sign-ups.
- A website or landing page that works well on a phone.
- A monthly budget you can afford, separate from the package price.
- An advertising account with a payment method in your name.
- An estimate of how much a new customer is worth to you: it helps decide how much to spend to win one.
How to read the results of a campaign
To think about budget read how much does Google Ads cost: budget, setup and hidden costs.
- Clicks are not results: what counts is how many people take the action you wanted (conversions).
- Cost per conversion: how much you spend on average to get an enquiry or a sale.
- The page's conversion rate: if many people arrive but few act, the problem is the page, not the ad.
- Return on investment: how much you earn for every euro spent, when sales have a measurable value.
- Time: campaigns need a few weeks of data before being judged.