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How long does it take to build an app (and get it published)The phases of an app project, realistic build and publishing times on the App Store and Google Play, and what really stretches the schedule.October 25, 2026 · 4 min read
Website or app: what your business really needsWebsite or mobile app for your business? When a website is enough, when you need an app, the most common mistakes and the costs compared.October 25, 2026 · 4 min read
SEO for a new website: what to do in the first 90 daysWhat to do in the first 90 days to get a new website found on Google: technical basics, indexing, content, mistakes to avoid and what to expect.October 25, 2026 · 4 min read
Google Ads or Meta Ads: where to put your first budgetGoogle Ads or Meta Ads (Facebook and Instagram)? The differences, when each one fits, how to decide and how to set a first budget without waste.October 25, 2026 · 4 min read
What to prepare before commissioning a website or an app: the checklistA 5-point checklist to prepare before commissioning a website or an app: goals, content, features, accounts and budget. Save time and money.October 25, 2026 · 4 min read
Native or cross-platform app: how to choose without regretsNative (Swift, Kotlin) or cross-platform (Flutter, React Native) app? Pros, limits and costs of each choice, so you can decide with confidence.October 23, 2026 · 3 min read
How much it costs to publish an app on the App Store and Google PlayApple Developer account ($99 a year) and Google Play Console ($25 one-off): how much it costs to publish an app, what you need and how long it takes.October 23, 2026 · 3 min read
One-time or monthly SEO: which is betterOne-off SEO or a monthly subscription? What each includes, when it makes sense and how to keep the results over time.October 23, 2026 · 3 min read
How much does Google Ads cost: budget, setup and hidden costsHow much Google Ads really costs: the budget you pay Google, the setup cost and how to estimate what to spend before you start.October 23, 2026 · 3 min read
How to choose an app or web agency: 10 questions to ask10 questions to ask before choosing an agency for an app or website: prices, source code, accounts, timing, revisions and support.October 23, 2026 · 3 min read